I'm a creative consultant, branding specialist and naming expert with 15+ years of experience developing lifestyle, fashion and hospitality brands. I work with founders, creatives and entrepreneurs in early concept stages on naming, brand development, and brand storytelling.
Before going independent, I was Studio Director at global design firm Avro|KO, where I launched and led Brand Bureau, their brand-and-strategy-focused specialty studio. During my time there I developed new business, headed the strategy team and doubled the studio in size, all while engaging with both big brands (high-profile clients as the Four Seasons, Ritz Carlton, Dean and Deluca, Starbucks, Kiehl's, and Google) as well as brands you haven't heard of... yet.
Previously, I was Founder & Creative Director behind WANDERLUSTER, a fashion brand I founded & launched in 2006. I was a NYRacked Young Gun and a Spotlight Designer in Elle Magazine, and my designs garnered press coverage in Teen Vogue, Glamour, Refinery29, WWD and others and styled with such celebs as Emma Watson, Lupita N'yongo and Brie Larsen.
An award-winning filmmaker & playwright with a lifelong love of language, I now live and work in New York & Los Angeles.