My process pairs your audience needs with a creative deep dive into language and tone. My writing comes from a character-driven, audience-considering, storytelling-above-all place. No cold agency speak here. No out-of-touch marketing tactics. Everyone talks about authenticity but this is how you achieve it: by digging deep and getting personal. You're telling a story with your brand, but you're also asking the audience to buy into that story. So my goal with every word is: will it make you feel something? Will it make you do something? And will it make you do and feel those things over and over again?