You’re trying to start a new brand. Congratulations!
That’s always a big step, no matter what you’re building. If you’ve never done it before and have no idea where to start, here’s a little something to put “pen” to “paper.”
If you feel AMPED after doing the Gutcheck, you’re probably in a good place to figure out the next step in your brand’s roadmap. If it leaves you feeling STRESSED, you can use it as a guideline for the bare-bones information you need to have to give your brand idea some legs.