Hi. I’m Rammy. I’m a Naming Specialist with over 10 years of experience launching, developing and naming brands.

I’m a screenwriter who has founded companies, a playwright who has worked for start-ups, a filmmaker who has consulted big brands and led a branding agency in NYC—and I’ve taken all that background and all experience and distilled it down to focus on the part I love most: developing the perfect name. My lifelong love of language and wordplay paired with my deep brand experience gives me a unique perspective on the naming process—and I’ve created a creative, collaborative process that helps us get there together.

Because there’s something behind the energy of a start. An introduction, a beginning. A freshness, a new chance, invention and reinvention. And that’s where I like to be with my clients. And I would be so excited to help you introduce your work to the world.

RP headshot revised.jpg BW.jpg
 

 

SELECT RECENT PORTFOLIO OF NAMES

a9454665a654f89745b8fdbce8c196da (1).jpg

AMANU

A BESPOKE SANDAL BRAND, LAUNCHING 2018

0G3A7032.jpg

NINEBARK

UPSCALE RESTAURANT & BAR IN THE NAPA VALLEY

le-meridien-indianapolis.jpg

SPOKE & STEELE

AN UPSCALE STEAKHOUSE AT THE LE MERIDIEN HOTEL, INDIANAPOLIS

041aff2a27f0ad91f42257c5f91b9528.jpg

READYSET

A NEW FITNESS APP

02b74a5dbd3a6537b31a0e6ee673a6b4.jpg

WHRL

NEW MOBILE SEARCH APP

DSC4161_1024x1024.jpg

WANDERLUSTER

STATEMENT JEWELRY BRAND

Screen Shot 2017-11-15 at 2.09.49 PM.png

COI SWIM

NEW SWIMWEAR LINE

download.jpeg

PENROSE DUBAI

TEA ROOM AT THE FOUR SEASONS DUBAI

Screen Shot 2017-11-15 at 2.31.07 PM.png

YVA

NEW LINGERIE BRAND

WHY DOES A GREAT NAME MATTER?

Your name is your introduction. Your first impression. The first signaling of your identity. A great name is sticky, ownable, and expresses your brand...all of which helps you stand out in the WWW and IRL.

It requires both conceptual and detailed thinking. It requires research grit and inventive out-of-the-box imaginations. And it has to accomplish a lot, right out of the gate.

And while a so-so name won't make or break you, your new concept's name should help you achieve your larger brand goals. It should look right, sound right, feel right — and that can be a hard thing to figure out.

WORKING WITH ME

1.jpg
2.jpg
3.jpg
 

NAMING TESTIMONIALS

Rammy’s deep understanding of brand made the entire naming process so much easier. She’s really thinking about what you hope to achieve, and her creativity when it comes to language is limitless.
— Elena Z, Founder of a new health & beauty launch, launching 2018
I had struggled for months to figure out the right name for my fitness startup, and it had delayed launching my concept. In a week, Rammy got me four options I loved. I couldn’t believe it.
— Chad B, Founder of a new fitness app
Our work together was incredibly useful in helping to clarify the target market and overall branding...which I didn’t expect from a naming project! Rammy is worth every penny.
— Angeline S, swimwear entrepreneur