A great name is sticky, own-able, and expresses your brand...all of which helps you stand out in the WWW. The right name now saves you marketing money later. And while a so-so name won't make or break you, your new concept's name should look right, sound right and help achieve your larger brand goals.
But naming can also be a confusing process, with no clear right or wrong direction. So I've created a process that makes it clear, creative and collaborative. I'm going to ask you to put in some work with a set of worksheets I've developed. We’ll collaborate on key “name needs” like search-ability, tone and storytelling, and your answers to the brainstorm will form a brief.
The Brief helps us determine our priorities for the name and gives me some creative impetus for research, after which I dive into a multilingual, interdisciplinary no-holds-barred research maelstrom across history, literature, pop culture, science, the arts... and I present each name with a back story and context for why I think it's a good fit for your brand.
SELECT RECENT PORTFOLIO OF NAMES
A BESPOKE SANDAL BRAND, LAUNCHING 2018
UPSCALE RESTAURANT & BAR IN THE NAPA VALLEY
SPOKE & STEELE
AN UPSCALE STEAKHOUSE AT THE LE MERIDIEN HOTEL, INDIANAPOLIS
A NEW FITNESS APP
NEW MOBILE SEARCH APP
STATEMENT JEWELRY BRAND
NEW SWIMWEAR LINE
TEA ROOM AT THE FOUR SEASONS DUBAI
NEW LINGERIE BRAND