Syllabus

Class Capsule One: Hook, Line & Sinker

Also known as the Grab, The Problem and the Solution. These are the basic pillars of a pitch. If you don’t know what yours are, you’re already dead in the water. Using a series of exercises, we’ll figure out your most compelling statement, the problem your concept hopes to solve and the unique solution your concept provides. 

Class Capsule Two: Know Your Audience

This applies two ways. Know the audience for the brand or product you’re building. I’ll show you how to deep researh some of your key competitors identify 

We’ll look at some of your key competitors and see what they’re doing… and how you can do it better. Also… are you pitching in person? Are you sending this document around via email? Sometimes a presentation that stuns in a room isn’t the best emailer, and vice versa. We’ll find the right format for you. 

Class Capsule Three: Brand Story Basics

Now you’re ready to start crafting the outline. Beginning, Middle, End. Hook, Line, Sinker. Tee it up, shut it down. These terms exist for a reason. People respond to story arcs, it’s in our nature. I’ll show you how to apply the basics of dramatic structure to your pitch and distill it down to outline form, beat by beat, slide by slide. 

Class Capsule Four: Design the Deck

Now that you have an outline, we want to bring it to life with imagery. We’ll look at each slide and figure out the best way to visually share that information. Stock photo? Infographic? Illustration? Every brand has different needs. I’ll share resources for finding great stock images as well as share strategies for finding and defining your brand’s look… even before you have a final logo. Yes, it’s possible! 

Class Capsule Five: Bringing it all together / Seriouysly know your audience. 

I provide Indesign templates

Capsule Six: Pitch it!

By now you have a full draft of your pitch. Congrats! I want to make myself available to each of you for feedback, so you can either email me your pitch for feedback, or we can schedule a 20-min session for you to pitch it yourself.