My approach to copy is rooted in Brand Voice. Who is your brand? How does your brand communicate? Does it say hello, hi, hey, what's up or howdy? And who are you speaking to?
My process pairs your audience needs with a creative deep dive into language and tone. My writing comes from a character-driven, audience-considering, storytelling-above-all place. No cold agency speak here. No out-of-touch marketing tactics. Everyone talks about authenticity but this is how you achieve it: by digging deep and getting personal. You're telling a story with your brand, but you're also asking the audience to buy into that story. So my goal with every word is: will it make you feel something? Will it make you do something? And will it make you do and feel those things over and over again?